The Best Beauty Products I Tried In 2025 (Ones Worth Repeating)
I try a lot of beauty products every year. Some I buy myself, some are gifted, and some come highly recommended by people I trust. But only a small handful actually earn a permanent place in my routine. This list is a look back at the beauty products I tried in 2025 that truly stood out. Not because they were trendy, but because they worked, felt good to use, and were worth reaching for again and again. These are the ones that I would happily repurchase and confidently recommend.
This post is my personal roundup of the best beauty products I tried in 2025, based on what I actually used and enjoyed throughout the year.
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The Best Beauty Products I Tried In 2025
Best Beauty Products I Tried in 2025: Skincare Favorites
Skincare is the category where I’m the most selective. In 2025, I focused on products that felt good to use consistently and delivered visible results over time. These are the skincare finds I kept reaching for and would confidently buy again.
Natura Bisse C+C Vitamin 20% Antioxidant Solution
This is the vitamin C product that I fell in love with this year. I use it every morning to give my skin a little extra boost. It provides an immediate glow while also working in the long term to brighten and even out the tone. It also layers beautifully under moisturizer or makeup. Vitamin C has become a non-negotiable step in my morning routine, especially as my skin has changed over time.
Shop: Natura Bisse C+ C Vitamin 20% Antioxidant Solution
Natura Bisse Diamond Cocoon Sheer Eye
An eye cream that actually makes a difference in how rested my under-eye area looks. It is lightweight and does not sink into the crepey skin in my under-eye area. For me, it is an eye cream and concealer wrapped into one product. If you try it, pat it into your skin.
Shop: Natura Bisse Diamon Coccon Sheer Eye
Fre Detox Me Mask
This is my reset mask. I reach for it once a week after a sweaty workout. It deeply cleans my skin without stripping and leaves my skin looking clearer and more balanced.
Shop: Fre Detox Me Mask
Alpyn Beauty Plumping & Softening Sweet Agave Lip Balm Treatment
More than a lip balm. This is a true lip treatment. It keeps my lips soft and comfortable for hours. It has been helpful during the colder months when everything feels dry. I keep this on my nightstand and use it before bed every night.
Shop: Alpyn Beauty Plumping & Softening Lip Balm Treatment
Tatcha The Rice Wash Skin-Softening Cleanser
A gentle, dependable cleanser that never leaves my skin feeling tight. It’s creamy, calming, and perfect for days when my skin needs a little extra care. I know that I can use this cleanser year-round without thinking twice.
Shop: Tatcha The Rice Wash
Rose Quartz Gua Sha Crystal Beauty Tool
This tool has become part of my slow-down routine. It helps relieve facial tension and gives my skin a more scultped refreshed look when I use it. My favorite way to use it is with my neck cream at night. I put the cream on and then do 5-10 upward strokes on my tight neck muscles. So relaxing.
Shop: Rose Quartz Gua Sha
Soft Services Theraplush Hold Overnight Repair Treatment
This overnight hand treatment has been a game-changer for smoothing and softening my skin. I wake up with skin that feels noticeably more comfortable and hydrated. I keep this on my nightstand and use it every night as I climb into bed. Another plus is that it is refillable.
Shop: Soft Services Theraplush Hold
These are the skincare products that truly earned their place in my routine this year.
Best Beauty Products I Tried in 2025: Makeup Favorites
Makeup in 2025 was all about easy polish for me. Products that enhanced my features without feeling heavy or overdone. These are the makeup finds I kept reaching for because they made getting ready feel simple and flattering.
Laura Geller Italian Marble Lipstick
This lipstick is one of those effortless “throw it on and go” products that somehow always works. The marbled formula feels comfortable on the lips and gives just the right amount of color without needing a mirror. This has become one of my most-used products for everyday wear, and it is almost always in my handbag with me if I am out and about. I have learned that good lip color always starts with good lip care.
Shop: Laura Geller Italian Marble Lipstick
Sarah Creal Back of the Cab Volumizing & Tubing Mascara
A mascara that delivers definition and volume without smudging or flaking throughout the day. The tubing formula makes it easy to remove, which my lashes appreciate. I love how this holds up from morning through evening without needing any touch-ups.
Shop: Sarah Creal Back of the Cab Volumizing & Tubing Mascara
Merit Solo Shado – The Sheens
These eyeshadows are perfect for creating a soft, polished eye look with minimal effort. The creamy texture blends easily and gives just enough sheen to brighten the eyes without looking sparkly. This is the eye shadow I reach for when I want my eyes to look pulled together in under a minute.
Shop: Merit Solo Shado – The Sheens
Laura Geller Baked Blush-n-Brighten Marbleized Blush
I can see why this is a longtime favorite for many. This blush adds a healthy flush and subtle glow that never looks too heavy, making it incredibly forgiving and easy to apply. I keep reaching for this one because it always makes my skin look fresh and away.
Shop: Laura Geller Baked Blush-n-Brighten Marbleized Blush
Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil
A classic that continues to earn its spot in my makeup bag. It glides on smoothly, stays put, and is easy to smudge when I want a softer look. This eyeliner is my go-to when I want definition without a harsh line.
Shop: Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil
Saie Glow Sculpt
This part highlighter, part blush adds the perfect touch of warmth and dimension without feeling heavy or overly shimmery. It blends easily into the skin and gives that “healthy glow” effect that I love. I reach for this on those days when I am doing a more natural makeup look.
Shop: Saie Glow Sculpt
These are the makeup products that made getting ready easier and more enjoyable in 2025. They make me feel like myself, just a little more polished.
Best Beauty Products I Tried in 2025: Body & Wellness Favorites
Body and wellness products became just as important to me this year as skincare and makeup. These are the everyday essentials I relied on in 2025 to feel more comfortable, put-together, and taken care of from head to toe.
Soft Services Affogato L’Orange Buffing Bar
This exfoliating bar is one of those small upgrades that make a big difference. It gently smooths rough skin while still feeling nourishing. I love how easy it is to use in the shower without adding extra steps. I use this a couple of times a week when my skin needs a reset. Oh, it is also great on dry heels this winter.
Shop: Soft Services Affogato L’Orange Buffing Bar
Roz Root Lift Volumizing Hair Styling Spray
This gives my fine hair lift and body without feeling sticky or stiff. It adds just enough volume at the roots while keeping my hair touchable and natural-looking. Plus, it smells good and is easy to apply to my roots.
Shop: Roz Root Lift Volumizing Hair Styling Spray
Christophe Robin Regenerating Mask with Rare Prickly Pear Seed Oil
This is a deeply nourishing hair mask that leaves my hair feeling softer and more manageable after just one use. I like to use it midweek when my hair needs a little extra care. It is also my go-to when my hair needs extra hydration.
Shop: Christophe Robin Regenerating Mask with Rare Prickly Pear Seed Oil
Salt & Stone Deodorant
A natural deodorant that actually works and feels good on the skin. It keeps me feeling fresh without irritation. This one is now an everyday staple. I have tried so many natural deodorants, and this is one I have stuck with.
Shop: Salt & Stone Deodorant
DedCool Xtra Milk Hand Cream
This hand cream is rich without being greasy and absorbs quickly, which makes it perfect for everyday use. The subtle scent feels clean and comforting, and my hands are noticeably softer. I keep this on my desk and use it throughout the day.
Shop: DedCool Xtra Milk Hand Cream
Londontown Kur Perfecting Nail Veil
Shop: Londontown Kur Perfecting Nail Veil
This is my shortcut to polished-looking nails with almost no effort. It evens out the look of my nails and adds a soft sheen, making it ideal for low-maintenance manicures at home.
These are the body and wellness products that quietly made everyday routines feel better in 2025. Simple, effective, and easy to stick with.
The Best Beauty Products I’ll Absolutely Keep Using in 2026
Out of everything I tried this year, these are the products that truly earned a permanent place in my routine. They are the ones I have already repurchased, rely on regularly, and plan to keep using well into 2026.
- Natura Bisse C+ C Vitamin 20% Antioxidant Solution – brightens, energizes, and gives my skin that healthy, rested look I am always after.
- Natura Bisse Diamon Coccon Sheer Eye – makes my under-eye area look more awake without feeling heavy or fussy.
- Laura Geller Italian Marble Lipstick – effortless color that instantly makes me feel put together.
- Soft Services Affogato L’Orange Buffing Bar – a small habit that makes a noticeable difference in how my skin feels.
- Salt & Stone Deodorant – one of the few natural deodorants I trust and actually stick with.
These are the kind of products that support the simple habits I have found matter most at this stage of life. The ones that I talk about more in-depth in my post on looking better in your 50s. I’ll continue updating my routines around the best beauty products I tried in 2025, especially as I head into the new year.
Thanks, Let’s Keep In Touch
Putting together this list of the best beauty products I tried in 2025 was a fun reminder of how much my routine has evolved over the year. These are the products I truly enjoyed using and will keep reaching for, and I’ll be referencing this post often as I share updated routines and favorites going forward. This list of the best beauty products I tried in 2025 is one I’ll continue to reference as my routine evolves.
If you would like to get those updates straight to your inbox, you can sign up for my newsletter here, where I share what I am actually using in real time, along with personal favorites, new finds, and things that make everyday life feel a little more pulled together.
